More than a name

Our hearts are painted into every inch of our business, from the logo to how we approach partnerships.

Pride

/prīd/ · noun

  1. Family of Lions bound by loyalty, protection, & belonging offering safety, community, & care of what they call home

  2. The feeling you get when you gave everything you had to give.

When you care about something, you put meaning into everything.

Our name, our logo, the way we work none of it is accidental. Every piece of it was chosen with intention.

Here’s what it all means.

  • The Lion

    Represented by the Mane in Feather & Mane, the Lion has been part of our family for as long as I can remember. It stood for the qualities that make life meaningful.

    Courage / Strength / Protection / Loyalty

    Those weren’t just ideas, they were expectations.

  • The Phoenix

    Then came the Phoenix. A different kind of strength. One shaped by experience and growth, and the ability to rise again and again. She stands for:

    Compassion / Honesty / Grace / Resilience

    Where the Lion stands firm, the Phoenix rises. Together, they represent both who we are and who we’re becoming.

  • The Ensō

    The Lion’s Mane is reflected in the imperfect circle within our logo, an Ensō.


    It represents the beauty of imperfection and the interconnectedness of life. That nothing we build, whether it’s a company, a relationship, or a safety program, will ever be perfect. But it can be honest. And it can be strong.

  • The Ampersand

    At the center is the “&”.

    The ampersand matters. It represents unity. Connection. Collaboration.

    The idea that the best work is never done alone.

What It Means

Together, these symbols reflect how we approach people, the environment, and our work: with strength, grace, honesty, and care.

Building that Beautiful Bridge

  • Original Sketch

    It started with pencil, pen, & a dream.

  • Bringing the dream to life

    Now we get to live the dream everyday.

  • Our Values

    One of our values is “have fun”. We love outdoor activities and the culture of conservation that’s inherent in them. This is our outdoor life logo because why not.

  • Adding to the Story

    Can you find the elements we stay true to in this form of our logo?

  • Worn with Pride

    When we where our logo we are reminded of our purpose and values.

The Story Carried Forward

Feather & Mane is more than a name.
It’s a way we treat people. A way we approach the environment. A way we show up in the world.

It’s a story that spans three generations and it’s still being written.

If you’re curious about the name, ask us.
We’d love to tell you the rest.